JUST THE BEGINNING...
I wish there was some amazingly inspiring story, but there isn't, just a 22 year old lad with a dream... A dream to build a British Athleisure brand that combines simplicity, quality and community. This is just the beginning, are you in?
WHY HELICO?
Our brand always had to represent consistency, a continuous cycle of quality, brand and community. Thats why we chose Helico...
In Latin, Helico means spiral, derived from the Greek word "helix" which also means spiral.
Its a perfect fit, well we think so anyway... an endless loop of possibilities!
A FOCUS ON QUALITY.
At Helico, we focus on luxury quality and comfort. All of our products are made from 100% organic cotton, sustainably produced at one of Europe's leading manufacturers.
A LATE INTRODUCTION.
I feel like i should have introduced myself by now... so hi, I'm Will, Founder of Helico Clothing. People often called me crazy for wanting to start am athleisure brand and i often agreed with them. But communities don't start from nothing, they start from people.
My dream is for Helico to become a community where people can be themselves, whilst wearing some high quality, comfortable clothing of course...
Hopefully you share my dream :)
